Decision DNA: Discovering Reality Based Decision Making serves as a handbook to middle and senior level executives on how to conduct a decision making process within an organization while maintaining their grasp of reality. The book has almost 400 pages, and the authors well grounded in the real world of corporate decision making, with over 80 years of experience in diverse globalized corporate environments, bring their own unique perspectives. All major decision-making techniques are discussed, and with over 450 references, an index and bibliography the book will prove invaluable to the study of decision making.